HANA COSTELLOE
Brands Identity & Packaging Designer / 17 Years Experience
"Whether I'm designing packaging, brand identity or a book cover, I aim for more than just a pleasing surface — in colour, I look for atmosphere; in typography, emotion; and in composition, a sense of trust, preferring to create quietly, authentically, and with heart."

Dr. Max / Skinexpert
Packaging Design · In collaboration with Coocon Prague

A cohesive packaging system launched across the Skinexpert product line, giving the range a distinctive identity that could grow with the product family.
Dr. Max / Revihair
Packaging Design · In collaboration with Coocon Prague

A unified packaging family launched across the Revihair line, with a clear visual identity that distinguishes it from generic haircare products and reinforces Dr. Max's position as a trusted health & beauty brand.

What I offer
I'm Hana Costelloe, a brand identity and packaging designer with over 17 years of experience working with Czech and international brands. I combine strategic thinking with a refined aesthetic sensibility — helping businesses look as good as they are.
My work spans visual identity, packaging design, book design, and art direction. I work closely with clients who value thoughtful, detail-driven design over trend-chasing.
Working with me
/ Creative Collaboration
/ Innovation in Design & Trend Awareness
/ Packaging Design
/ Book Design
/ Brand Development & Strategies
I take on freelance and collaborative projects. Whether you need a full brand identity, packaging refresh, or art direction for a campaign, I'd love to hear about your project.
Adobe Creative Suite • Color & Print Production
I have extensive experience working with Adobe Creative Suite, using it as a core toolset for developing visual identities and design outputs. I also have strong knowledge of colour and print production, ensuring that designs translate accurately and effectively from screen to final printed form.